From its modest beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's gritty image has resonated with generations of riders, fueling a sense of freedom and adventure. But in recent years, Harley-Davidson has been purposefully evolving its brand identity to resonate with diverse audiences. The company has been investing in

From its rustic beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's powerful image has resonated with generations of riders, powering a sense of freedom and adventure. But in recent years, Harley-Davidson has been actively evolving its brand identity to appeal with new audiences. The company has been investing in electri

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